ST. LOUIS, Aug. 5, 2025 /PRNewswire/ -- Native Pet, a leading clean-label pet supplement brand, proudly announces the launch of Gutwell^™, a science-forward line of gut microbiome focused products.

The groundbreaking new line debuts with two hero formulas — Gutwell Trim Down and Gutwell Clean Breath, which address two of the most common and fastest-growing health concerns amongst dogs: weight management and oral health.

Both are rooted in advanced gut health science and developed under the leadership of Native Pet's Board-Certified Veterinary Nutritionist, Dr. Dan Su, who was involved with Gutwell from concept to formula development, and now Gutwell's commercialization.

The Gutwell launch is informed by notable marketplace trends: Over 40% of Gen Z and Millennial pet owners now prioritize gut health, ingredient transparency, and holistic wellness when choosing supplements (SPINS, 2025). Pet obesity now affects more than 55% of U.S. dogs (Association for Pet Obesity Prevention). 46% of pet wellness shoppers purchase products across multiple categories, with dental health serving as the entry point (Numerator's 2024 Pet Trends Report).

Says Native Pet CEO Dan Schaefer, "America's growing interest in gut microbiome health combined with cutting-edge scientific research, and my personal journey with supplements, tells me we're on the right track. Gutwell is long overdue. And we are advancing pet health with revolutionary products, a first-of-its-kind format, and a commitment to clean ingredients and science-backed dosing."

Purpose and efficacy informed by innovation

• Gutwell Trim Down: Supports metabolic health while regulating hunger hormones like GLP-1 and leptin, with a targeted triple-biotic blend and L-Carnitine, a key functional ingredient in the formulation. Trim Down is beneficial for lean muscle mass through its support of fat burning and energy utilization. (sold in a 12.7 oz resealable pouch, 60 scoops, SRP $29.99)
  
  
• Gutwell Clean Breath: Supports the oral microbiome and healthier gums and teeth. The foundation of Clean Breath's efficacy is a triple-biotic blend: probiotics promote good bacteria and a balance inflammatory response; postbiotics help break down sticky biofilms that cause plaque and help reduce sulfur compounds, often the prime cause of a dog's bad breath; brown algae helps reduce plaque and tartar build-up; zinc helps minimize other compounds that cause bad breath. Alongside regular brushing, Clean Breath helps support a balanced oral microbiome. (sold in a 12.7 oz resealable pouch, 60 scoops, SRP $29.99)

All Gutwell products are vet-formulated and free from artificial additives, fillers, or "mystery" ingredients, and use mixed tocopherols as a natural preservative.

Superior formulation and a cold-pressed format inform optimal efficacy

Gutwell's format is revolutionary: cold-pressed pellets that help maintain the optimal efficacy of the active ingredients. "Formulation as well as format inform function," says Dr. Dan Su. "Probiotics, prebiotics, and postbiotics are incredibly sensitive to heat, moisture, and oxygen. That's why we chose a cold-pressed pellet format. It protects these delicate ingredients and preserves their potency. Native Pet's manufacturing approach ensures each Gutwell supplement delivers real, targeted support to the microbiome."

Three more Gutwell products

In addition to Trim Down and Clean Breath, the Gutwell line includes three other products powered by Gutwell's targeted triple-biotic blend:

• Power Poop: Helps support stool quality and overall digestive health by balancing a dog's gut microbiome
• Itchy Skin: Helps soothe itchy skin from the inside out by transforming a dog's gut microbiome
• Stress Support: Helps manage stress and balance the gut-brain axis by supporting a healthy gut microbiome

Availability

GutWell will be coming to Petco and PetSmart nationally in Fall 2025.

This new distribution follows the Native Pet brand's entry into nearly 1,000 natural grocery stores earlier this year, and the brand's recent addition of 720 pet chain locations in July 2025.

"Pet wellness shouldn't feel like guesswork," says Schaefer. "Gutwell delivers functional health benefits that are not only effective but rooted in pioneering veterinary science."

About Native Pet

Native Pet^® offers a line of premium pet supplements created with a dedication to quality, and clean and ethically sourced ingredients. The products are backed by innovative science and research, and an in-house Board Certified Veterinary Nutritionist. Since its founding in 2017, the brand has been committed to improving the manufacturing and efficacy of pet supplements, to enhance the lives of pets and their owners with trustworthy, easy-to-use products. Native Pet supplements are currently sold at over 8,400 locations nationwide, including pet care retail, national and natural grocery, and big box retail.

For more information, visit www.nativepet.com.

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SOURCE Native Pet